.8 million people visited health care exchange web sites on the first day. Let's think about that a minute. We have a product that at least 50 million Americans are required to buy or face penalties (according to the numbers used to justify passing the bill in the first place). A product that American supposedly really really really want, and it got 2.8 million hits (not sales, mind you, hits - unclear if those are unique visitors to the site or just page hits).
Let's compare that to the iPhone 5c/5s, which is a minor tweak on the iPhone 5, and which many have said is not worth the upgrade, had 9 million people actually buy it the first weekend. That should tell us something.