an anonymous complaint made to Advertising Standards Canada (ASC) about the following commercial, which aired on Canadian TV in October and November.
The complaint was that by the firefighter thanking her mother for choosing life, the ad “discriminates against women by indirectly shaming women who choose abortion.” NB Right to Life had to waste its time and money responding to this.
In its submission to ASC, New Brunswick Right to Life maintained that “If an ad this low-key is unacceptable, then any pro-life ad connected to the issue of abortion must be considered unacceptable. If that were the case, it would be a manifestly unfair suppression of free speech.”So in other words, there is no resolution, and the complainant is free to try again at the next ad.
The Right to Life group denied the charge of discrimination, pointing out that while the ad praises one woman’s choice to continue her pregnancy, “it implies no condemnation of women who have made other choices.”
Following the pro-life submission, the complainant did not seek a review of the matter by ASC’s Consumer Response Council. Therefore ASC closed its file on the issue.